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EU AI Act: What you need to know

The EU AI Act is the world’s first comprehensive AI regulation. If you publish Dubly.AI output in the EU — or to EU audiences from anywhere — it affects you.

This article provides general information and does not constitute legal advice. Certain parts of these regulations may or may not apply to your specific use case, as legal requirements must always be determined on an individual basis. For your particular situation, please consult a qualified lawyer.

What the Act covers

Section titled “What the Act covers”

The AI Act classifies AI systems by risk level and places obligations on both providers (who build the AI) and deployers (who use it). Dubly.AI is a provider. You are a deployer when you use Dubly.AI to create content.

What applies to Dubly.AI users

Section titled “What applies to Dubly.AI users”

Most Dubly.AI use cases fall under “limited risk” — specifically, the category of AI systems generating synthetic audio, image, video, or text content.

Transparency obligation (Article 50)

Section titled “Transparency obligation (Article 50)”

Deployers who publish synthetic content generated by AI must:

  1. Inform users that the content is AI-generated or manipulated.
  2. Disclose in a clear, distinguishable way at the time of first exposure.
  3. This applies regardless of platform — website, social media, ad, broadcast.

Exceptions:

  • Creative, satirical, or artistic works (disclosure still encouraged)
  • Criminal investigations and law-enforcement exceptions (not relevant for most users)

Prohibited uses (Article 5)

Section titled “Prohibited uses (Article 5)”

You may never use Dubly.AI (or any AI) to:

  • Manipulate people’s behavior to cause harm
  • Exploit vulnerabilities of age, disability, or social status
  • Create social scoring systems
  • Use real-time biometric identification in public spaces (narrow exceptions)
  • Create fake content for electoral manipulation

How Dubly.AI helps you comply

Section titled “How Dubly.AI helps you comply”
  • Watermarking
  • Consent workflow — voice cloning requires documented consent.
  • Audit logs — every render is logged for evidence of compliance.

What you need to do

Section titled “What you need to do”
  1. Label AI-generated content on your website, social media, and ad metadata.
  2. Keep consent records for cloned voices, with dates and scope.
  3. Flag deepfakes prominently — beyond the general transparency disclosure.
  4. Train your team — anyone publishing Dubly.AI output should know the rules.
Section titled “Our legal resources”
  • Data Processing Agreement available on request